Top of The News
by Thom Forbes
As the lights fade on A.G. Lafley's second performance as CEO at Procter & Gamble, he is hearing audible rumblings from the balcony seats occupied by regular shareholders. Lafley, who … Read the whole story
SPIRITS
by Karlene Lukovitz
The VR video, viewable by accessing www.Scratched360.com from mobile devices or desktops, starts with the barrels arriving from the U.S. at a Scottish port, … Read the whole story
RETAIL
by Sarah Mahoney
While much of the gains are coming from predictable segments, consulting firm A.T. Kearney found solid gains in every segment. One-quarter of those 65 … Read the whole story
PETS
by Tanya Gazdik
Stainmaster brand carpeting is enlisting pet expert Andrea Arden to promote the brand's activities related to Adopt-A-Shelter Dog month. Arden is Animal Planet's Pet … Read the whole story
ELECTRONICS
by Aaron Baar
"Consumer electronics is clearly a heavily researched category," Elizabeth Jackson, CMO of HookLogic, tells "Marketing Daily." "[Keeping products in a shopping cart] is a … Read the whole story
COMMENTARY
by Malcolm Friedberg, Op-Ed Contributor
I'm struck by the similarities between the two marketing channels - namely email and mobile messaging. Here are some examples. Read the whole story
COMMENTARY
by Ken Beaulieu, Op-Ed Contributor
"Our internal and external culture promotes our openness to all people, ideas, and perspectives, and highlights our commitment to diversity while aligning with our … Read the whole story