Top of The News
by Thom Forbes
Walgreens Boots Alliance, the international pharmacy chain still based in Deerfield, Ill., agreed yesterday to shell out about $17.2 billion to acquire Rite Aid, America's third-largest drugstore
retailer based in … Read the whole story
CONFERENCE
by Aaron Baar
"In order to be personalized, you have to know a lot about your customers, and in order to know about your customer, you have … Read the whole story
FOOD
by Karlene Lukovitz
Most of the samples will be distributed as Quaker Oatmeal Cups to morning commuters in cities including New York, Chicago, Los Angeles and San … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
"This season we used our MLB assets and rights in a different way," says Charles Greenstein, SVP Sponsorship Marketing, Bank of America. "We pivoted … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The bad, actually strange, news is that despite strong results this year, Ford's stock hasn't budged. The Dearborn, Mich. automaker can't get arrested. And … Read the whole story
RETAIL
by Sarah Mahoney
Its big advertising push comes from its "Awwwesome" campaign, which includes 30- and 60-second spots from BBDO that feature what happens when Toys R … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The app, via AOR Saatchi & Saatchi L.A., includes built-in social media access, or can be installed as a custom keyboard via SMS and … Read the whole story
RETAIL
by Sarah Mahoney
REI says it sent a letter to its 5.5 million members, explaining that it intends to pay all 12,000 of its employees to skip … Read the whole story