Top of The News
by Thom Forbes
In a potential deal that may be as much about taxation as it is about brand synergies, Pfizer is said to be talking to Dublin-based Allergan about a merger. It … Read the whole story
CONFERENCE
by Aaron Baar
Catherine Davis, executive vice president and account director for McDonald's at Leo Burnett, demonstrated several examples of technology enabling creativity at "OMMA Chicago: Art … Read the whole story
BEVERAGES
by Karlene Lukovitz
The effort offered fans around the country exclusive access to NBA Tip-Off activities and content, including behind-the-scenes access to a pre-Tip-Off concert in Oakland … Read the whole story
RETAIL
by Sarah Mahoney
Two new holiday forecasts suggest that in addition to feeling cheery enough to spend more this season, consumers' digital devotion will hit new levels. … Read the whole story
RESEARCH
by Tanya Gazdik
Three out of four Baby Boomers say they should be doing more to manage their health, but cite frustrations with primary care, according to … Read the whole story
PACKAGED GOODS
by Karl Greenberg
The digital and social platform centers on a consumer-facing app that reports on where flu is likely to happen, and how virulent it is … Read the whole story
COMMENTARY
by Mark Harrington, Op-Ed Contributor
This city bursting with "phanatical" evangelism offers a case study on brand loyalty, providing lessons on what it takes to convert a dweller to … Read the whole story
by Larissa Faw
Developed by Perfect Fools, the "Make a Sandwish" campaign asks fans to submit their unique dish to jarlsberg.com/sandwich where the top nine suggestions will … Read the whole story