Top of The News
by Thom Forbes
Joe Tripodi, a serial chief marketing officer who left Coca-Cola in February after more than seven years in that position, is joining Subway as global CMO to take responsibility for … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The effort comprises seven co-branded U.S. television spots launching Dec. 3, about two weeks before the movie opens, with a contiguous global promotional campaign … Read the whole story
RETAIL
by Sarah Mahoney
"What really stood out to us this year is the rise of the specialty store, and not so much the mass marketers," says Tania … Read the whole story
RESTAURANTS
by Karlene Lukovitz
The company is implementing "elevated" protocols for all produce suppliers, mainly in relation to ingredients testing, and that the company expects that some local … Read the whole story
TELECOM
by Aaron Baar
"Overall, faster broadband won out over price by and large," Brett Sappington, Parks Associates' director of research, tells "Marketing Daily." "Consumers are continually looking … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
"We needed to urge them to act now by taking steps toward retirement readiness," Niharika Shah, vice president, head of brand marketing and advertising, … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Mazda touted the program, and called for nominations this fall, with advertising featuring actress Minnie Driver, running across NBCUniversal's broadcast, cable and digital networks. Read the whole story
COMMENTARY
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"It was always my dream to be Miss November," said no woman connected to this latest Pirelli calendar. Released earlier this week, it's already … Read the whole story
by Larissa Faw
The chocolate brand has launched its "Christmas Express" campaign to reinforce the idea that the only chocolate families should think of during the Christmas … Read the whole story