Top of The News
by Thom Forbes
Talk about a slam-dunk deal of a lifetime: The Cleveland Cavalier's LeBron James has signed a lifetime contract with Nike that he calls "humbling," Nike says "provides significant value to … Read the whole story
FOOD
by Karlene Lukovitz
The brand will release each song video on its Facebook, Twitter and YouTube channels, along with a note to the fan who inspired the … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The campaign, for which a big digital, multichannel program will be rolling out in coming weeks, is "very diverse, with a broad media plan … Read the whole story
BEVERAGES
by Tanya Gazdik
The sponsorship deal further establishes Dos Equis' standing in sports, says Nuno Teles, Heineken USA chief marketing officer. Dos Equis has evolved over the … Read the whole story
BEAUTY
by Sarah Mahoney
Among the trends beauty marketers are feeding on? Worldwide water shortage concerns, new energy sources, and a growing demand for tech as well as … Read the whole story
RETAIL
by Aaron Baar
In a call with reporters on Tuesday, economists from the National Retail Federation and the Consumer Technology Association highlighted aspects of the current holiday … Read the whole story