Top of The News
by Thom Forbes
To the cheers of the financial market, Adidas AG yesterday replaced Herbert Hainer ahead of his scheduled 2017 departure and named the journeyed and well-regarded Kasper Rorsted - currently head … Read the whole story
FOOD
by Karlene Lukovitz
The spot is launching first in the U.S. this week, and will be airing on programs including ABC's "Scandal," "Modern Family" and "The Bachelor" … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Tom Noble, head of Mini brand communications, tells "Marketing Daily" that the campaign's key message is that Mini is not what you think it … Read the whole story
RETAIL
by Sarah Mahoney
Walmart is taking on a more unified effort to win with grocery-store customers, as shoppers increasingly find newer destinations for food shopping, including the … Read the whole story
RESEARCH
by Tanya Gazdik
Travel marketers need to pay greater attention to Chinese tourists, who spent $229 billion on travel in 2015, according to GfK. Chinese Millennials are … Read the whole story
COMMENTARY
by Rebecca Brooks, Columnist
Both companies face uphill battles to rebuild consumer trust in their brands, built largely on "we do it better" reputations. But is one crisis … Read the whole story
COMMENTARY
by Jeff Tan
Marketers would be wise to study these trends as historical CES product launches have shaped the way we now communicate with consumers. Read the whole story
by Steve McClellan
A new study from the Association of National Advertisers and ad fraud tracker White Ops estimates that advertisers will lose $7.2 billion this year … Read the whole story