Collette Lee, brand manager for cold cuts and brand equity at Oscar Mayer, tells "Marketing Daily," "Since we have the Wienermobile in our fleet, … Read the whole story

The automaker says it will be the first of a raft of new Buick commercials this year as it rolls out three new products, … Read the whole story

"Philazillas" features a larger-than-life Ben Franklin and a giant cheesesteak vying for attention among the city's other enjoyments -- restaurants, museums and beautiful public … Read the whole story

The black-and-white video shows a tall person in an evening dress and fur stole singing "Happy Birthday, Mr. Super Bowl" in an extremely deep, … Read the whole story

The shift toward the evolving drivers was "pervasive across region, age and income," meaning that "each and every consumer targeted by food manufacturers and … Read the whole story

Darin Gesse, product manager for Chevrolet's electrified cars, tells "Marketing Daily" that production starts at the end of 2016, with vehicles rolling into dealer … Read the whole story

Deutsche Bank is upbeat about the luxury brand's performance, and calls the North American comparable sales "a relief. We believe the company's work on … Read the whole story