Top of The News
by Thom Forbes
Hold onto your $1,295 clutches: Burberry this morning announced two changes in the way it does business that the "New York Times" tells us is "perhaps the biggest shake-up of … Read the whole story
FOOD
by Karlene Lukovitz
The new contest is designed to engage people in a way that reflects the social and mobile revolution that has occurred during the 10 … Read the whole story
APPAREL
by Sarah Mahoney
A new survey finds that the majority of American men now favor "the basic Bro," a look consisting of jeans and t-shirts. But that … Read the whole story
SPORTS
by Aaron Baar
"The campaign is a movement designed to engage millennial athletes and fans around a common thread of inner confidence that enables achievement of your … Read the whole story
PETS
by Tanya Gazdik
Animal lovers can find something extra to cheer about on Super Bowl Sunday when it comes to the Kitten Bowl and Puppy Bowl, whose … Read the whole story
APPAREL
by Karl Greenberg
Says Lia Vakoutis, Adidas' senior director of global communications: "Our goal is to really focus on continuous rapid-fire creativity with strategically placed video on … Read the whole story
PACKAGED GOODS
by Sarah Mahoney
Procter & Gamble's Pantene hair brand is building on its "Strong is beautiful" campaign by recruiting three big-name football players for a tough assignment: … Read the whole story
COMMENTARY
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Back in 2010, BBDO, one of the foremost agency makers of Super Bowl spots, rejiggered the use of celebrity in a way that won … Read the whole story
COMMENTARY
by Karl Greenberg, Staff Writer
The real game is the lineup of $5 million-per-throw Hail Mary tosses. And those of us who have to write about that show are … Read the whole story
COMMENTARY
by Tal Chalozin, Op-Ed Contributor
Personalized digital experiences were the first step towards intimacy between businesses and their customers at scale. The next step is recognizing consumers on any … Read the whole story