Top of The News
by Thom Forbes
In its ongoing scramble to keep up with consumers - including the folks who ride its elevators - eschewing salt, GMOs, dyes, added sugars, unpronounceable additives and the middle aisles, … Read the whole story
HOSPITALITY
by Tanya Gazdik
Hilton Worldwide is urging its customers to "Stop Clicking Around" in its largest marketing campaign in the brand's history. Creative features the classic "Satisfaction" … Read the whole story
ENTERTAINMENT
by Aaron Baar
"[Our] strategy is defined by the classic 'earworm' tactic, which uses song and melody to help consumers remember a particular number," says Jan Diedrichsen, … Read the whole story
FOOD
by Karlene Lukovitz
In the latest in its "You're Not You When You're Hungry" campaign, Snickers' ads for this year's "Sports Illustrated" swimsuit issue are spoofing the … Read the whole story
RESEARCH
by Karl Greenberg
While Hyundai and Ford are still tied for first place, and Jeep and Toyota are tied for second -- same as last year -- … Read the whole story
RETAIL
by Sarah Mahoney
For many brands, multiple channels translate into mass confusion. "Marketing Daily" caught up with Leesa Wytock, director of digital activation for brand strategy company … Read the whole story
COMMENTARY
by Amish Tolia
Dell and Visa are reaching new consumers by doing good. For the marketing industry at large, this shift away from traditional media channels teaches … Read the whole story
by Steve McClellan
The new campaign will feature UGG brand endorser and star NFL quarterback Tom Brady of the New England Patriots. The San Francisco-based agency said … Read the whole story