Top of The News
by Thom Forbes
Admittedly bowing to public pressure and cognizant of Millennial-driven changes in expectations, SeaWorld Entertainment announced yesterday that it would no longer breed orca whales in captivity and
would end the … Read the whole story
SPORTS
by Tanya Gazdik
It's March, which means a plethora of marketing activations around the NCAA Men's College Basketball tournament. However, the playbook has shifted. Two experts tell … Read the whole story
BEVERAGES
by Karlene Lukovitz
After two years of declines, consumer perceptions of many major beer brands are on the rebound, according to an annual ranking by YouGov BrandIndex, … Read the whole story
PACKAGED GOODS
by Aaron Baar
"There's a large part of our audience that hasn't heard of PPG, but has heard of our brands," says Bryan Iams, VP of corporate … Read the whole story
AUTOMOTIVE
by Tanya Gazdik
From April 15 to 24, customers can receive a special offer on new Mini models by registering at Mini dealerships, which will trigger the … Read the whole story
RETAIL
by Sarah Mahoney
Unilever came up with two gold awards-in the Shopper Experience category and Single-Retailer Program (drugstore) category -for the same campaign, its "CVS Love Your … Read the whole story
by Larissa Faw
Peet's Coffee & Tea is celebrating its 50th anniversary with a campaign that pays homage to the brand's claimed heritage as "the original craft … Read the whole story
COMMENTARY
by
WPP announced Thursday that J.W Thompson CEO Gustavo Martinez, who's enmeshed in an ongoing harassment suit, has resigned and will be replaced by Tamara … Read the whole story
COMMENTARY
by Nick Miller
Predicting the future is no simple task. Knowing what's popular next week is difficult enough, let alone a decade from now. But for cities … Read the whole story