Top of The News
by Thom Forbes
Changes in the tax laws announced by the Treasury Dept. late Monday that had eyes for the pending acquisition and inversion deal crafted by Pfizer and Allergan last November have … Read the whole story
RETAIL
by Sarah Mahoney
The company is in talks to distribute the $250 system through other retailers, including Lowe's and Best Buy. And recently, it joined Scott's Miracle-Gro's … Read the whole story
PACKAGED GOODS
by Aaron Baar
"We believe people need to think differently about how the paper towel category functions and how it will suit their needs," says Sean Nobui, … Read the whole story
PHARMA
by Nina Lentini
The new integrated effort, "Irritabelle at Home," features a national TV spot that launched this week along with print, digital and a long-form film, … Read the whole story
RESEARCH
by Karlene Lukovitz
Many mobile coupon users are affluent and value-savvy. One in four (26%) adults living in households earning $200,000 a year or more reports using … Read the whole story
TOURISM
by Nina Lentini
Created by H&L Partners for the Missouri Division of Tourism, the integrated execution includes TV, print, radio and out-of-home components that direct audiences to … Read the whole story
COMMENTARY
by Andrew Reid
Companies that bring customers into their innovation process will break out of slow, expensive and outdated product development routines. Read the whole story