Top of The News
by Thom Forbes
Lionsgate TV is developing a TV show for Amazon that will have episodes based on the characters and stories in the Bob Dylan songbook. But this wouldn't be a story … Read the whole story
AUTOMOTIVE
by Tanya Gazdik
Toyota Sienna is a large part of the storyline, demonstrating its versatility and convenience as well as its refined, technology-packed interior as chefs drive … Read the whole story
RETAIL
by Sarah Mahoney
The campaign kicks off later this month, starting with high tea served on the sidewalk on Fifth Avenue, meant to entice shoppers inside, where … Read the whole story
BEVERAGES
by Karlene Lukovitz
"The dominance of these traits is an excellent sign for Pepsi, in that this message is intended to convey information and a change in … Read the whole story
GAMING
by Aaron Baar
"It's surprising," Liam Callahan, industry analyst at NPD, tells "Marketing Daily," of the high levels of incidence and engagement. "It really speaks to how … Read the whole story
RESEARCH
by Tanya Gazdik
"The marketers who are most successful have embraced the tools, insights and technology to help them center their conversations on the customer," Emad Georgy, … Read the whole story
by Steve McClellan
The Lions organization cited the company's "Look At Me" campaign in 2015 (executed by Cheil Worldwide) as the kind of distinguishing work it looks … Read the whole story
COMMENTARY
by
It's always heartening to dig up some historical pop cultural artifact, not only to try to understand its significance at the time, but also … Read the whole story
COMMENTARY
by Jorge Aguilar
How can Cuba separate itself from its political history to become a premier tourist destination for the West? Read the whole story