Top of The News
by Thom Forbes
Two new studies find that drugs that use the body's own immune system to help fight cancer are proving to be effective in many cases even as a report from … Read the whole story
AUTOMOTIVE
by Tanya Gazdik
"Our connection keeps both brands at the forefront of today's culture with state-of-the-art technology played out in action-packed stories for our passionate fans," Loren … Read the whole story
APPAREL
by Sarah Mahoney
Called "The Power of She," the campaign is set to include a 15-second TV spot, a longer version for digital channels, as well as … Read the whole story
BEVERAGES
by Karlene Lukovitz
The "Red Disc," a key element in the One Brand "Taste the Feeling" advertising campaign that Coke launched in January, will appear on all … Read the whole story
PACKAGED GOODS
by Aaron Baar
Lauren Harper, director of sustainable living and Unilever brand, tells "Marketing Daily." "This year, we're inspiring consumers to treat their bathroom bottles just like … Read the whole story
RESEARCH
by Tanya Gazdik
The report also projected that activation spending will top $740 billion by 2020. It is the first study to provide a clear definition of … Read the whole story
COMMENTARY
by Preanka Hai, Op-Ed Contributor
Having connected with me, iconic brands-from Disney to the White House- began to shape how I forged my own American-ness. Read the whole story
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by Amy Corr
Golf ads for casual players. Kobe Bryant says goodbye. Let's launch! Read the whole story