Top of The News
by Thom Forbes
Aeropostale, which was born as a Macy's private-label brand for teens and has grown into more than 700 retail shops after it set out on its own, will file for … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
"It's the first time we've built a full campaign using user-generated video, so this campaign is unlike anything we've ever done before," David Marine, … Read the whole story
AUTOMOTIVE
by Tanya Gazdik
Music is a powerful platform for reaching consumers, predominantly Millennial and multicultural audiences, Steve Appelbaum, national manager, engagement marketing, Toyota Motor Sales, tells "Marketing … Read the whole story
RETAIL
by Sarah Mahoney
Services were donated, a BBDO spokesperson tells "Marketing Daily," "and it's just this one mannequin for now. But we hope other retailers will jump … Read the whole story
RESTAURANTS
by Karlene Lukovitz
Compliance and enforcement will kick in a year from now, in early May 2017. The requirements apply to chain restaurants, supermarkets and other foodservice … Read the whole story
RESEARCH
by Aaron Baar
According to Brand Keys' evaluation of the 10 lowest-scoring brands on its 2016 Consumer Loyalty Engagement Index, all had been struggling with consumer engagement … Read the whole story
COMMENTARY
by Melissa Puls
If I were to write a letter to my CxO brethren, I'd ask this: why the obsession with the chief digital officer? Read the whole story
by Larissa Faw
The concept behind "Endangered Love" is that the most effective way to avoid extinction is to have sex. And instead of simply creating a … Read the whole story