Top of The News
by Thom Forbes
Krispy Kreme, the global hot glazed-doughnut purveyor founded in 1937 in Winston Salem, N.C., on the premise that "customers are the center of the doughnut," is being acquired by JAB … Read the whole story
AUTOMOTIVE
by Tanya Gazdik
The Malibu is a priority launch for Chevrolet this year and will include traditional media channels as well as cinema, social, mobile, experiential and … Read the whole story
ELECTRONICS
by Aaron Baar
"We've boiled it down to 'When your equipment doesn't work, it ruins your day,'" Anthony delVecchio, management supervisor at agency Marcus Thomas (which developed … Read the whole story
RETAIL
by Sarah Mahoney
"We are doing more to invite customers into stores through advertising, digital and radio," says co-CEO Walter Robb. "And our teams do a terrific … Read the whole story
AUTOMOTIVE
by Tanya Gazdik
The multiplatform campaign includes TV, print and digital executions that highlight the vehicle's innovative new styling and advanced features while communicating how the 2016 … Read the whole story
RESTAURANTS
by Karlene Lukovitz
The #DineandDrink ad is being aired through June 19 on Millennial-centric programming on Adult Swim and ESPN, CBS's "The Late Show with James Corden," … Read the whole story
by Larissa Faw
The centerpiece of the integrated effort is the :60-second Forever Five TV spot that tells the story of Will Harris who is so fixated … Read the whole story