Top of The News
by Thom Forbes
American Airlines says that it will switch from a mileage-based to a ticket-price model for its AAdvantage frequent flier program on Aug. 1 - a move it had indicated it … Read the whole story
TELECOM
by Aaron Baar
The centerpiece of the program is a new app, through which T-Mobile customers (after verification) can participate in "T-Mobile Tuesdays," through which prizes and … Read the whole story
RETAIL
by Sarah Mahoney
"The most surprising thing we found was that, to this group, technology is seen as a double-edged sword," says Thomas Henry, senior strategist at … Read the whole story
RESTAURANTS
by Karlene Lukovitz
In the coming months, the hashtag and messaging will also be featured in radio, out-of-home and mobile ads. The hashtag will also be added … Read the whole story
AUTOMOTIVE
by Tanya Gazdik
Chrysler Fiat's Jeep division is kicking off its third annual Summer of Jeep promotion featuring the brand's 75th anniversary special-edition lineup. The effort includes … Read the whole story
COMMENTARY
by Diana Wolff, Columnist
The last few years have seen many brands launch new looks and logos. Many were developed over months and for millions of dollars, only … Read the whole story
by Larissa Faw
Tequila Avion is introducing what it is calling its first 360-brand platform that it is has dubbed Yo/Elevado. The platform introduces a new aesthetic … Read the whole story