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Chevrolet has uploaded a three-minute comparison spot in which an 825-pound load of cobblestones is dumped first into the steel bed of one of its Silverado pickups, then into the … Read the whole story
FOOD"Popcorn is the #1 snack for movie-watching, and [we are] the #1 brand in both venues, so movie tie-ins have always been very important … Read the whole story
TELECOM"I don't even know if people know Verizon has pre-paid plans," The Community's Leo Prat tells "Marketing Daily." "What we wanted to do was … Read the whole story
APPARELIntroducing a plan it's calling the Way Forward, it's making big cuts, closing some 50 stores and laying off about 1,000 employees. It's also … Read the whole story
FINANCIAL SERVICESTD Ameritrade is the only official U.S. sponsor to match U.S. Olympians with up-and-coming athletes who have their sights set on competing in Tokyo, … Read the whole story
AUTOMOTIVEThe total brand value of the Top 10 car brands has fallen by 3% to $139.9 billion, reflecting new competition, the huge potential for … Read the whole story
APPARELSteve Robaire, Reebok's director of instructor engagement, tells "Marketing Daily": We thought it was time to tell trainers how much we value them, and … Read the whole story
TOURISMS3's Alaina Blekicki tells "Marketing Daily," "We wanted to up the game of the traditional billboard placement by 'recreating' a bit of the animation … Read the whole story
- COMMENTARY
A recent interaction reminded me why a physical store will always have a decisive role in creating positive customer experiences, particularly when returns are … Read the whole story
