Marketing Daily
Friday, July 8, 2016
  • Honda Launches Ridgeline Effort Aimed At Hispanics

    "What we find to be most important and universally applicable to the Hispanic market is the need for cultural relevancy," American Honda's Phil Hruska … Read the whole story

  • T-Mobile Gets Into The Home Run Derby

    T-Mobile has developed a virtual reality experience in which regular fans can experience the thrill of stepping up to the plate and trying to … Read the whole story

  • Sweeps, Video Feature Custom Sneakers With Brisk Character

    Digital agency Woven Digital produced a video showing Mache "interviewing" the animated John Juan character as part of his design process for the special … Read the whole story

  • NBA, Tissot Unveil New Shot Clock

    The NBA and Tissot are partnering on an integrated timing system and a new shot clock, each of which will feature Tissot branding, a … Read the whole story

  • CMOs Take Responsibility For Customer Experience

    Two-thirds of CMOs are now responsible for customer experience -- keeping consumers happy, satisfied and connected with the brands, not just driving them to … Read the whole story

  • NRF: Parents To Rein In Spending, Use More Coupons

    Target hopes to benefit from that smart-shopping parent, as it gears up for the big Cat & Jack launch announced earlier this year. School … Read the whole story

  • What 30 Days On Snapchat Can Teach A 40-something

    After just one day of actively exploring Snapchat, I quickly snapped out of my skepticism. Simply put, Snapchat is so much more than I … Read the whole story