Top of The News
by Thom Forbes
A 1% drop in sales in Taco Bell's 6,400 outlets in the U.S tempered overall strong second-quarter results for Yum Brands, whose eateries are resurging in China, where it is … Read the whole story
BEVERAGES
by Tanya Gazdik
The Coca-Cola Company is launching a multi-brand effort for the Rio 2016 Olympic Games, including a series of video vignettes produced in partnership with … Read the whole story
APPAREL
by Sarah Mahoney
The idea behind the Ronda Rousey spot is to celebrate the "the perfection of imperfection," and symbolizes the brand's commitment to the way athletes … Read the whole story
BEVERAGES
by Aaron Baar
Mountain Dew's Sonika Patel, tells "Marketing Daily," "There is a lot of potential among amateurs and in true Dew fashion, we hope to give … Read the whole story
ELECTRONICS
by Aaron Baar
"If you look at some of the top reasons, brand reputation does come into it, as does the familiarity with these brands," JD Power's … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
More than half of Millennials say that insurance companies are more trustworthy now then they were five years ago, according to new research from … Read the whole story
by Larissa Faw
REI is attracting viral attention with its subtle advertising campaign that encourages people to "make home" by going outdoors to camp. Read the whole story