Top of The News
by Thom Forbes
Sprint CEO Marcelo Claure hit five bars with investors yesterday. The company's stock closed up 28% after a Q1 earnings presentation and conference call revealed a fourth-straight quarter of postpaid … Read the whole story
AUTOMOTIVE
by Tanya Gazdik
Ford Motor Company's Lincoln brand has made its "largest investment ever" in personalized experiences and service for consumers, known as "The Lincoln Way." Read the whole story
RESEARCH
by Aaron Baar
While the top 20 list includes many consumer brands, this year's list also includes some new brands that are true B2B plays, Brand Keys' … Read the whole story
BEVERAGES
by Tanya Gazdik
Marketing executives from companies including Visa, PepsiCo and Johnson & Johnson were tapped by the Chief Marketing Officer Council to explore how brands can … Read the whole story
RESEARCH
by Karlene Lukovitz
Consumers' negative outlook regardless of the outcome "will absolutely impact retailers and CPG manufacturers, as they brace for a tightening of the purse strings." Read the whole story
by Larissa Faw
With its agency Wunderman Health, Miracle-Ear is introducing a new campaign that aims to destigmatize hearing aids and address common stereotypes preventing many seniors … Read the whole story
COMMENTARY
by Pat Stroh, Op-Ed Contributor
While Pokemon Go is giving users an interactive experience in their daily lives, my fear is that AR and VR will follow the well-worn … Read the whole story