Marketing Daily
Tuesday, August 2, 2016
  • Marketers Struggle To Determine Media Mix, Prove ROI

    "Cross-platform planning and execution across all touchpoints is the key to achieving next-level marketing ROI," Millward Brown's Aaron Peterson tells "Marketing Daily" Read the whole story

  • FanDuel Updates For The Coming Fantasy Season

    After a year of tumult and scrutiny of the fantasy sports betting world, FanDuel is ready to begin the football season with a new … Read the whole story

  • BMW Ties Ad To Olympics

    BMW applied its aerodynamic efficiencies and carbon fiber design to create custom made wheelchairs used by the U.S. Paralympic Track and Field team. Read the whole story

  • He's Back! Middle-Aged Harry Potter Casting Spell On Book Sales

    Even Muggles know that July 31 is Harry Potter's birthday, and it looks like it will be the best one in years for retailers … Read the whole story

  • Wingstop Holds First Live Auctions On Periscope

    To mark National Chicken Wing Day (July 29), fast-casual chicken chain Wingstop ran what it described as the first-ever social auctions on Periscope. Read the whole story