The campaign marks a fundamental brand positioning shift for Enterprise, Lee Broughton, vice president, Enterprise North American brand marketing, tells "Marketing Daily." Read the whole story

Although forecasters are predicting healthy gains for back-to-school spending this year, Deloitte's new report -- which is predicting that families with kids in kindergarten … Read the whole story

While most mainstream food makers and food retailers are celebrating the passage of S.764, the new federal labeling law that will govern how consumers … Read the whole story

The integrated campaign includes a 60-second TV spot that highlights the truck's versatility, utility and comfort. A departure from typical truck category ads, it … Read the whole story

In a new ad for Fios by Verizon, John McEnroe is as sweet as a puppy. The ad touts the Fios Mobile App and … Read the whole story