L/Studio offers a diverse collection of engaging content that appeals to a broad demographic, Lexus' Andrea Lim tells "Marketing Daily." Read the whole story

Nearly three of every five back-to-school shoppers this year expect to purchase some type of technology item. That figure (59%) is a full 12% … Read the whole story

Wilson, the company, which first previewed the smart ball around the time of the Super Bowl, already generated a lot of buzz with its … Read the whole story

The partnership has resulted in 5.22 million-plus total content views for Backseat Pass, which far exceeded the goal of 1 million views, Pennzoil's Doug … Read the whole story

The new campaign takes a decidedly more emotional approach to conveying that Subway is committed to delivering "clean," locally sourced ingredients. A new spot … Read the whole story

Developed by Butler Shine Stern and Partners (BSSP), the new campaign aims to highlight this old versus new Greyhound in a humorous and entertaining … Read the whole story