Top of The News
by Thom Forbes
Who needs a pricey handbag if just about anybody can afford it? That's the message this week from two high-end brands - Michael Kors and Coach - who have announced … Read the whole story
TELECOM
by Tanya Gazdik
"Sponsorships not only raise awareness and affinity for the AT&T brand, but help us to mobilize fans' engagement with their favorite sports and entertainment … Read the whole story
RETAIL
by Sarah Mahoney
CEO Victor Luis says marketing will increasingly amplify a higher-fashion message. "We truly joined the fashion conversation, through our first runway shows, elevating the … Read the whole story
FOOD
by Karlene Lukovitz
In addition to YouTube, the videos will be promoted on SkinnyPop's owned Twitter, Instagram, Facebook and Pinterest channels, and distributed as paid ads on … Read the whole story
ENERGY
by Aaron Baar
Xcel Energy's new campaign looks to change the perception of utility companies among customers across its 8-state footprint and to soften its image and … Read the whole story
HEALTH
by Tanya Gazdik
Vitamin and supplement maker Nature's Bounty is partnering with Olympic gymnast Mary Lou Retton for a campaign. Read the whole story