Top of The News
by Thom Forbes
Getting into organic fresh produce seemed like a no-brainer for CEO Diane Morrison and her team at Campbell Soup as shoppers - particularly Millennials - eschewed the middle aisles for … Read the whole story
TELECOM
by Aaron Baar
"In this year's efforts, we are focusing on changing the societal perceptions surrounding the dangers of distracted driving," AT&T's Sandra Howard tells "Marketing Daily." Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
Esurance staged a fender bender to encourage safe driving -- an important message to address the recent series of car accidents caused by people … Read the whole story
BEVERAGES
by Karlene Lukovitz
Lavazza took out-of-home ads in key locations in New York City. The OOH ads feature a silhouette of Andre Agassi's mullet-haired 1980s look, with … Read the whole story
RETAIL
by Sarah Mahoney
When it comes to digital smarts, Nordstrom, Macy's, Kohl's and JC Penney rank at the Genius Level, according to the latest report from think … Read the whole story
AUTOMOTIVE
by Tanya Gazdik
Automakers are experiencing nearly across-the-board sales declines at a time of the year when sales usually are robust as dealers clear out model-year inventories. Read the whole story
COMMENTARY
by
"Forget all those variations on tiresome aviation ad cliches like offers of extra leg room or better WiFi," said the CMO of American Airlines … Read the whole story
COMMENTARY
by Andrew Reid
Anonymous customer feedback can have tremendous value when put in the right context. The challenge for companies is to find the gold amid the … Read the whole story