Marketing Daily
Friday, September 2, 2016
  • AT&T Seeks Distracted Driving Behavioral Change

    "In this year's efforts, we are focusing on changing the societal perceptions surrounding the dangers of distracted driving," AT&T's Sandra Howard tells "Marketing Daily." Read the whole story

  • Esurance Addresses Pokemon Craze

    Esurance staged a fender bender to encourage safe driving -- an important message to address the recent series of car accidents caused by people … Read the whole story

  • Lavazza, Agassi Launch Global Brand Rep Deal At U.S. Open

    Lavazza took out-of-home ads in key locations in New York City. The OOH ads feature a silhouette of Andre Agassi's mullet-haired 1980s look, with … Read the whole story

  • For Stores, Mobile Now 52% Of Digital Spend; Instagram Still Rules

    When it comes to digital smarts, Nordstrom, Macy's, Kohl's and JC Penney rank at the Genius Level, according to the latest report from think … Read the whole story

  • Auto Sales Dip Except For Chrysler

    Automakers are experiencing nearly across-the-board sales declines at a time of the year when sales usually are robust as dealers clear out model-year inventories. Read the whole story

  • Make American Great Again -- Banish People!

    "Forget all those variations on tiresome aviation ad cliches like offers of extra leg room or better WiFi," said the CMO of American Airlines … Read the whole story

  • Haters Gonna Hate: Companies Must Listen To Anonymous Comments

    Anonymous customer feedback can have tremendous value when put in the right context. The challenge for companies is to find the gold amid the … Read the whole story