Marketing Daily
Tuesday, October 11, 2016
  • Diamond Producers Association Targets Millennials

    "Even though they're famous for 'gramming and swiping,' Millennials are actually crying out for meaningful connections with important people in their lives, just like … Read the whole story

  • Wonderful Pistachios' New Ads Star Wisecracking Elephant

    The brand said it's cutting its prices by 25% and investing $55 million in a particularly aggressive push designed to drive high sales volume … Read the whole story

  • Increasing Smartphone Usage Changing Data Plans

    Consumers -- particularly Millennials -- are using their smartphones for data-heavy activities like video calling and video streaming more than ever, research from The … Read the whole story

  • Aflac Targets Hispanic Millennials

    Aflac is launching a campaign intended to educate Spanish-speaking consumers about how Aflac helps protect their pockets during unplanned medical events. Read the whole story

  • 'Agency of the Year' Open For Submissions

    MediaPost is accepting submissions for its annual 'Agency of the Year' awards. If you would like to nominate an organization, please contact by … Read the whole story

  • Activision Uses Kids To Sell To Kids In 'Skylanders' Campaign

    "The first line in our casting spec was 'We want kids with wild imaginations,'" says Travis Cross, senior brand manager at Activision agency 72andSunny. Read the whole story