Marketing Daily
Tuesday, November 8, 2016
  • Toys R Us Goes Experiential: No-Wait Photos, Toy-Testing Stations

    Seasonal ads via BBDO and voiced by some of the season's hottest toys, including Trolls, FurReal Friends and Furby, highlight coupon deals and reinforce … Read the whole story

  • Corona, Modelo Partner With Barclays Center

    Constellation Brands is prepping for its "most comprehensive" arena sponsorship, which will link Corona Extra, Modelo Especial and Ballast Point to Barclays Center. Read the whole story

  • JCPenney Rolls Out 'Joy Worth Giving' Campaign

    When it opens its doors at 3 p.m. on Thanksgiving Day, it plans to greet each shopper with coupons worth $10, $100 or $500. … Read the whole story

  • GMA Fined $18M For Violations In Anti-GMO Labeling Campaign

    Internal GMA documents showed it sought to shield members from negative perceptions and issued "talking points" advising them to deny funding the anti-labeling efforts. Read the whole story

  • Park Hyatt, 'NY Times' Continue TasteMasters

    Park Hyatt hotels is partnering with "The New York Times" for a second year to create a digital content series aimed at global travelers. … Read the whole story

  • Toyota Consolidates $300 Million European Duties At The&Partnership

    The&Partnership will set up an integrated network of dedicated hubs for Toyota in order to support the car maker's transition toward a digital-first model. … Read the whole story