Marketing Daily
Thursday, November 10, 2016

Top of The News

Nike Signs Ronaldo's Adept Feet - And Thumbs - 'For Life'
by Thom Forbes

Real Madrid forward Cristiano Ronaldo has signed a contract extension with Nike that will last his lifetime, according to reports, and is said to be worth $1 billion. Read the whole story

  • RETAIL
    Gap Harnesses Optimism In Holiday Ads
    by Sarah Mahoney

    The TV spot, set to "Baby Boomerang," the infectious glam-rock classic from T. Rex, is intended to "show the magic that can happen when … Read the whole story

  • BEVERAGES
    'Soda Taxes' Pass In All Four Cities With Proposals On Ballots
    by Karlene Lukovitz

    "Increasingly, states and municipalities are looking at sugar-sweetened beverages the same way they eyed tobacco in the 1980s and 1990s: as a source for … Read the whole story

  • PACKAGED GOODS
    Dri-Fit Makes Case For Store-Brand Products
    by Aaron Baar

    First Quality Consumer Products launched its first marketing campaign this week with an online video and a redesigned website illustrating that its Dri-Fit products … Read the whole story

  • RESEARCH
    Marketing Budgets Increase For Third Year
    by Tanya Gazdik

    Marketing budgets are continuing to rise with budgets increasing to 12% of company revenue in 2016, from 11% in 2015, according to a survey … Read the whole story

  • COMMENTARY
    What The Election Means For Marketers
    by Dan Jaffe, Op-Ed Contributor

    It is likely that the political gridlock of the last three Congresses will be broken. What does a Trump presidency mean for the marketing … Read the whole story

  • Floss To Be Fit: Blue Cross Blue Shield's First Foray Into Video
    by Larissa Faw

    The "Fearless Nation" creative, from mcgarrybowen is based on the concept that health insurance is more than just sick insurance and that an ounce … Read the whole story