Not only do the windows stoke fourth-quarter tourism, they also provide an opportunity for retailers to differentiate themselves from one another, and strike whatever … Read the whole story

The strongest age segment for electric vehicle ownership is age 35-44, whereas older Millennials and older Gen X consumers lead with leasing, according to … Read the whole story

"We're confident this campaign's message will resonate on an emotional level with anyone who has found themselves watching a concert through their phone screen." Read the whole story

Says NBC Sports Group CMO Jennifer Storms, "We wanted to distinguish ['Thursday Night Football'] with the proposition that millennials start their weekend early." Read the whole story

A video featuring the film's lead actress, Taraji P. Henson, went live today on YouTube and PepsiCo's other social channels. It will make its … Read the whole story

"In an era where consumers have virtually unlimited alternatives, satisfying customers is more important now than ever," ACSI's Forrest Morgeson tells "Marketing Daily." Read the whole story