Top of The News
by Thom Forbes
In buying Too Faced Cosmetics for $1.45 billion Monday - an amount called "whopping" in one story but perhaps less than what it's worth in another - Estee Lauder is … Read the whole story
AUTOMOTIVE
by Tanya Gazdik
"Though the bow's design and the campaign creative have evolved over time, the icon is still an essential part of this campaign," Lexus' Brian … Read the whole story
RETAIL
by Aaron Baar
"There could be an advantage to distancing from a controversial topic," Landor's Matt Gordon tells "Marketing Daily." "I'm guessing they also see some consumers … Read the whole story
by Sarah Mahoney
The company developed Full Swing in response to user feedback. "You have to be athletic to do the jobs people do, leaning, and lunging," … Read the whole story
FOOD
by Karlene Lukovitz
Cinnamon Frosted Flakes was developed in response to consumer demand for a cinnamon variety, Kellogg's Brad Schwan, tells "Marketing Daily." "It was the #1 … Read the whole story
by Larissa Faw
Mindgruve will be responsible for managing marketing campaigns, strategy, community management, creative, as well as analytics. The agency and its new client are preparing … Read the whole story