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In buying Too Faced Cosmetics for $1.45 billion Monday - an amount called "whopping" in one story but perhaps less than what it's worth in another - Estee Lauder is … Read the whole story
AUTOMOTIVE"Though the bow's design and the campaign creative have evolved over time, the icon is still an essential part of this campaign," Lexus' Brian … Read the whole story
RETAIL"There could be an advantage to distancing from a controversial topic," Landor's Matt Gordon tells "Marketing Daily." "I'm guessing they also see some consumers … Read the whole story
The company developed Full Swing in response to user feedback. "You have to be athletic to do the jobs people do, leaning, and lunging," … Read the whole story
FOODCinnamon Frosted Flakes was developed in response to consumer demand for a cinnamon variety, Kellogg's Brad Schwan, tells "Marketing Daily." "It was the #1 … Read the whole story
Mindgruve will be responsible for managing marketing campaigns, strategy, community management, creative, as well as analytics. The agency and its new client are preparing … Read the whole story
