Top of The News
by Thom Forbes
Nestle can alter the structure of sugar so that it will be able to use 40% less of it to achieve the same degree of sweetness in its chocolate, it … Read the whole story
FOOD
by Karlene Lukovitz
Kellogg said it decided to stop allowing its ads to be on Breitbart after receiving complaints from customers who saw ads for Frosted Flakes … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
Historically, Aflac's marketing has focused on slightly older adults, around 35-45, Aflac CMO Gail Galuppo tells "Marketing Daily." This effort switches things up. Read the whole story
APPAREL
by Sarah Mahoney
American Giant, the apparel start-up best known for its cult-favorite hoodie, is out to expand its audience, launching a new marketing campaign and stepping … Read the whole story
RESEARCH
by Tanya Gazdik
"While all of the trends Landor identified will shape brands in 2017, chatbots, minimalist package design, and kidulting will be among the most visible," … Read the whole story
by Larissa Faw
The Diageo whiskey brand is launching a big purpose-driven campaign with the tagline, "Live Generously and Life Will Treat You Royally." The multifaceted campaign … Read the whole story
COMMENTARY
by Matt Gussin, Op-Ed Contributor
Brands must also be able to pin-point moments in real time when emotions are indexing higher throughout the holiday season. Read the whole story