Marketing Daily
Thursday, December 1, 2016

Top of The News

By Any Name, Nestle's Altered Sugar Will Taste As Sweet
by Thom Forbes

Nestle can alter the structure of sugar so that it will be able to use 40% less of it to achieve the same degree of sweetness in its chocolate, it … Read the whole story

  • FOOD
    Kellogg Joins Brands Dropping Breitbart, Cites Values
    by Karlene Lukovitz

    Kellogg said it decided to stop allowing its ads to be on Breitbart after receiving complaints from customers who saw ads for Frosted Flakes … Read the whole story

  • FINANCIAL SERVICES
    Aflac Targets Millennials With Humor
    by Tanya Gazdik

    Historically, Aflac's marketing has focused on slightly older adults, around 35-45, Aflac CMO Gail Galuppo tells "Marketing Daily." This effort switches things up. Read the whole story

  • APPAREL
    Beyond The Hoodie: American Giant Launches 'Thank The Struggle'
    by Sarah Mahoney

    American Giant, the apparel start-up best known for its cult-favorite hoodie, is out to expand its audience, launching a new marketing campaign and stepping … Read the whole story

  • RESEARCH
    Consumers Demand More From Brands
    by Tanya Gazdik

    "While all of the trends Landor identified will shape brands in 2017, chatbots, minimalist package design, and kidulting will be among the most visible," … Read the whole story

  • Crown Royal's Big Toast To Generosity
    by Larissa Faw

    The Diageo whiskey brand is launching a big purpose-driven campaign with the tagline, "Live Generously and Life Will Treat You Royally." The multifaceted campaign … Read the whole story

  • COMMENTARY
    Putting Emotion Back Into Creative In A Data-driven World
    by Matt Gussin, Op-Ed Contributor

    Brands must also be able to pin-point moments in real time when emotions are indexing higher throughout the holiday season. Read the whole story