Top of The News
by Thom Forbes
Starbucks' founder-in-effect, chairman and chief executive Howard Schultz will hand over the CEO position to COO Kevin Johnson in April to "shift his focus to innovation, design and development of … Read the whole story
AUTOMOTIVE
by Tanya Gazdik
Honda and Mediavest/Spark will produce a 30-second custom vignette showcasing the Pilot that is intended to prompt consumers to enter the sweepstakes. Read the whole story
FOOD
by Karlene Lukovitz
Post is running a heavy TV schedule for a 15-second spot promoting the sweeps. Honey Bunches' social media channels are also spotlighting the sweepstakes … Read the whole story
ELECTRONICS
by Aaron Baar
Electronics companies AMD and Alienware have teamed up with film studios 20th Century Fox and New Regency on a virtual reality experience that takes … Read the whole story
APPAREL
by Sarah Mahoney
"We've been connected to Strait since the days when he could only be heard on AM radio, so it's exciting," says Craig Errington, VP … Read the whole story
AUTOMOTIVE
by Tanya Gazdik
If Santa puts a big red bow on a good number of vehicles in December, automakers will break the all-time record for annual sales. … Read the whole story
by Larissa Faw
Developed with agency O'Keefe Reinhard & Paul (OKRP), the "Gift the Experience" campaign includes two TV spots that separately showcase the experiences, including sky-diving … Read the whole story