Marketing Daily
Wednesday, December 14, 2016

Top of The News

Alphabet Accelerates Self-Driving Project With Waymo
by Thom Forbes

Google's self-driving car initiative hit the road yesterday as an autonomous subsidiary of Alphabet, Inc. called Waymo, which stands for "a new way forward in mobility." For seven years, the … Read the whole story

  • AUTOMOTIVE
    Dodge Challenger GT Flexes All-Wheel-Drive Muscle
    by Tanya Gazdik

    Fiat Chrysler Automobiles is launching a campaign for the Dodge Challenger GT that includes a Twitter takeover and a TV spot set in Alaska. Read the whole story

  • ELECTRONICS
    Ego Power Moves Out Of The Lab For New Campaign
    by Aaron Baar

    "The Antarctic is part of a lab environment; it's reliably desolate. That was the most dramatic, compelling place imaginable. If [the snowblower] can start … Read the whole story

  • RETAIL
    Traditional Supermarkets Beating Amazon In Online Groceries
    by Sarah Mahoney

    The study comes at a time when interest in online grocery shopping is intensifying: Groceries account for about 19% of all consumer spending in … Read the whole story

  • FOOD
    Quaker Is Latest Brand To Jump On The Meal-Kit Opportunity
    by Karlene Lukovitz

    Chef'd partners include media brands such as the Allrecipes site and social network, "The New York Times," "Men's Health," "Vegetarian Times" and "Good Housekeeping." Read the whole story

  • RESEARCH
    Hospitals Dominate Most-Recommended Brands
    by Tanya Gazdik

    Hospitals and treatment centers dominate YouGov BrandIndex's first Brand Advocacy rankings, the brands recommended the most by their own customers. Read the whole story

  • COMMENTARY
    Will The Private Sector Pass the Test?
    by Monica Marshall, Columnist

    This test may be one of the most critical challenges for the private sector in this new reality. Read the whole story