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You know how it is: You've got this sudden craving for popcorn and a hankering to stream "Mozart in the Jungle" but the microwave is on the blink and you're … Read the whole story
RESEARCH"Marketers should take note of the increase in awareness that can happen when brands are aligned with pop culture moments," Amobee's Jonathan Cohen tells … Read the whole story
SPIRITSIt uses Instagram Stories' skip-back-and-forth function to let users employ use their thumbs to skip between short clips of DJ scratches and loops on … Read the whole story
SPORTSThe campaign will focus on a digital "call-to-action" effort directing basketball fans to share posts and stories on how they will honor the game … Read the whole story
APPARELCultivated diamonds are winning over more luxury shoppers. "These diamonds are very compelling to Millennials right now," Milton Pedraza, CEO of the Luxury Institute, … Read the whole story
Condom marketer Ansell which produces the LifeStyles and SKYN brands, is launching a new global ad campaign called "Smart is Sexy," which is designed … Read the whole story
- COMMENTARY
I am sure when the media innovators came up with the idea of live video inside social platforms, they did not design it for … Read the whole story
