Top of The News
by Thom Forbes
You know how it is: You've got this sudden craving for popcorn and a hankering to stream "Mozart in the Jungle" but the microwave is on the blink and you're … Read the whole story
RESEARCH
by Tanya Gazdik
"Marketers should take note of the increase in awareness that can happen when brands are aligned with pop culture moments," Amobee's Jonathan Cohen tells … Read the whole story
SPIRITS
by Karlene Lukovitz
It uses Instagram Stories' skip-back-and-forth function to let users employ use their thumbs to skip between short clips of DJ scratches and loops on … Read the whole story
SPORTS
by Barry Janoff
The campaign will focus on a digital "call-to-action" effort directing basketball fans to share posts and stories on how they will honor the game … Read the whole story
APPAREL
by Sarah Mahoney
Cultivated diamonds are winning over more luxury shoppers. "These diamonds are very compelling to Millennials right now," Milton Pedraza, CEO of the Luxury Institute, … Read the whole story
by Steve McClellan
Condom marketer Ansell which produces the LifeStyles and SKYN brands, is launching a new global ad campaign called "Smart is Sexy," which is designed … Read the whole story
COMMENTARY
by Ben Spiegel, Op-Ed Contributor
I am sure when the media innovators came up with the idea of live video inside social platforms, they did not design it for … Read the whole story