It's no longer enough to be human. It's increasingly necessary for brands to appear flawed, unpredictable, naive, and even strange, Brand Union's Sam Becker … Read the whole story

"The passion of the people coming back is powerful," Gillette's Barbara Diecker. "There's nothing more powerful than guys telling other guys why they came … Read the whole story

Bell will star in a series of humorous spots which Enterprise will break during such events as the outdoor NHL Centennial Classic (Jan. 1) … Read the whole story

Initially the effort, created with Circus Marketing and called "We Are Open" will run only in Mexico, but the campaign is designed in a … Read the whole story