Top of The News
by Thom Forbes
British American Tobacco this morning agreed to pay $49.4 billion for the 58% of Reynolds American Inc. it does not already own, making it the second-largest tobacco company in the … Read the whole story
RESEARCH
by Nina Lentini
"You can't just say, 'Oh, well, consumers just stopped drinking this stuff,'" Brand Keys president Robert Passikoff tells "Marketing Daily." No, they stopped drinking … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
A digital spot shows women that investing should never be one-size-fits-all and 2017 can be the year where every woman starts to close her … Read the whole story
BEVERAGES
by Karlene Lukovitz
In participating stores, Big Red saw a 15.7% increase in dollar sales (on a 20% unit increase), handily beating the program's 10% goal, reports … Read the whole story
RESEARCH
by Aaron Baar
According to Edelman's Trust Barometer, faith in the media is at an all-time low in 17 countries out of 28 surveyed, while trust in … Read the whole story
RETAIL
by Sarah Mahoney
The National Retail Federation and VISA attributed the overall strength of the numbers to low unemployment, growing wages and confidence among consumers. "The economy … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
There is no surprise in the news that FTC Chair Edith Ramirez is leaving the agency. And not just because a Republican will take … Read the whole story