Top of The News
by Thom Forbes
After an off-and-on-again pursuit, Johnson & Johnson this morning landed Swiss biotech company Actelion in a $30 billion all-cash deal unanimously approved by both boards. The two companies will host … Read the whole story
AUTOMOTIVE
by Tanya Gazdik
Honda, the title sponsor of this weekend's NHL All-Star Game, is partnering with Time Inc. to bring a unique pop-up in downtown Los Angeles. Read the whole story
PACKAGED GOODS
by Aaron Baar
As the J. Geils Band once put it, "Love stinks." In a new campaign for its Febreze air freshener brand, Procter & Gamble takes … Read the whole story
RESTAURANTS
by Karlene Lukovitz
The tongue-in-cheek campaign includes a 30-second TV spot in which Brett Favre, in flashbacks, expresses bewilderment at why so many of his passes were … Read the whole story
BEAUTY
by Sarah Mahoney
Mintel identifies a "food-to-face" trend, with brands including ingredients like coffee and kale in skincare products. Some of the Olay reformulations include carob seed … Read the whole story
RESEARCH
by Aaron Baar
"In a world of uncertainty, they'll try to focus on the things they can control," says research firm Ipsos' Steve Kraus. "Products and services … Read the whole story
by Steve McClellan
The ad will be created by BBDO New York. It will be performed and broadcast during the first commercial break of the third quarter … Read the whole story
COMMENTARY
by Richard Steele, Op-Ed Contributor
Marketing used to be the most creative function in business. But today, the function has lost its creative soul. Read the whole story
COMMENTARY
by Tanya Gazdik, Staff Writer
Long before the technology was even conceived, there used to be jokes about robots taking over the world. Read the whole story