Top of The News
by Thom Forbes
H&R Block is not trumpeting its newest employee as an expansion of its workforce - in fact, one might view it as a harbinger of how difficult it will be … Read the whole story
AUTOMOTIVE
by Tanya Gazdik
The spot concludes with a commitment from Audi on equal pay for equal work, because "progress is for everyone." The automaker calls it a … Read the whole story
RETAIL
by Sarah Mahoney
Tiffany says it intends to introduce the spot on its website the day of the game, and that campaign images are scheduled to appear … Read the whole story
BEVERAGES
by Karlene Lukovitz
The twist: The loud, extended hissing sound following the popping of the tab disturbs wild animals for miles around, causing the guy to try … Read the whole story
ELECTRONICS
by Aaron Baar
Featuring a new song by Imagine Dragons, the ad shows people playing the new console in a variety of ways, as TV-connected console, as … Read the whole story
by Steve McClellan
The two-year old mobile game and app maker is spending a bundle, not just on the Super Bowl spot, but also on a lavish … Read the whole story
by Larissa Faw
Gorton's Seafood is reintroducing its iconic Fisherman spokesperson in a new advertising campaign created by AOR Connelly Partners. The 2017 version of the Gorton's … Read the whole story
COMMENTARY
by Tanya Gazdik, Staff Writer
It's a little late for automakers to alter their course for this year's Super Bowl, but perhaps it's not too early to start thinking … Read the whole story
COMMENTARY
by Ben Kaplan, Op-Ed Contributor
Marketers would do well to incorporate mobile surveys, emojis (that's right-emojis), and micro-targeted ads on Facebook into their 2017 strategy. Read the whole story