Marketing Daily
Monday, February 6, 2017
  • Super Bowl Snag: When An Incredible Game Overpowers Weak Ads

    Set within the context of the game, only a handful of ads, including the immigration-themed Anheuser-Busch's "Born the Hard Way" and 84 Lumber's "The … Read the whole story

  • Lexus, Kia, Alfa Romeo Big Auto Winners In Super Bowl

    "Using the Super Bowl to generate awareness for a new brand or product is a tried-and-true advertising tactic, and this year proved it still … Read the whole story

  • NFL Adds Second Super Bowl Spot

    The 60-second spot "Inside These Lines" was created by Translation and aired between the third- and fourth-quarter break, joining a 30-second spot from Grey … Read the whole story

  • Unlocked Phones Equal Higher Satisfaction

    "The vast majority [of unlocked phone customers] are contacting the companies on a neutral issue than about some larger problem,"J.D. Power's Kirk Parsons tells … Read the whole story

  • Lifespan Celebrates Community In New Campaign

    The creative captures everyday moments from the lives of Rhode Islanders -- unscripted moments of "real people." A spot will run locally during the … Read the whole story

  • The 'So Called' Advertisers Talk Back

    The real loser Sunday night was nothing less than Trumpism, which was repudiated bigly by the advertisers. Some of the biggest companies in the … Read the whole story

  • Louis Vuitton x Supreme Collaboration

    The collaboration is aimed at men unlike the women-oriented designer collaborations to date. It could mark the opening of the floodgates. Zara x Tom … Read the whole story