Top of The News
by Thom Forbes
The royal Disney ladies are doing their magic for Hasbro. But with overall sales up 11%, its success can also be attributed to realizing that folks are not bored with … Read the whole story
AUTOMOTIVE
by Tanya Gazdik
The lodge is part of a bigger campaign promoting work-life balance. The use of a new Volvo V90 Cross Country is included in the … Read the whole story
APPAREL
by Sarah Mahoney
Delivered by fans with hardcore Boston accents (and no trace of No. 12 himself), it's a fun look at a city that pretty much … Read the whole story
FOOD
by Karlene Lukovitz
The Kraft Heinz brand is also grabbing post-game attention by posting many of the funny audition tapes on its YouTube channel and other social … Read the whole story
TELECOM
by Aaron Baar
"We want America to know we are dedicated to being a customer-centric company," CMO Jay Roth tells "Marketing Daily." "Some of the best ideas … Read the whole story
RESEARCH
by Tanya Gazdik
"The social impact of a brand is just as important as the financial strength of a brand," says Davis Brand Capital's Patrick T. Davis. Read the whole story
COMMENTARY
by Jeff Sopko, Op-Ed Contributor
Retailers need to brace themselves for a new reality in which stores are not the primary medium for commerce. And that brings us to … Read the whole story
by Steve McClellan
The company's just issued Interaction report outlines the state of digital marketing and key issues and trends facing marketers during the coming year. Read the whole story