Marketing Daily
Wednesday, February 8, 2017
  • Ford Unveils Expedition Via Facebook Live

    "A big part of our marketing will be going after that family adventure customer and being able to connect with them emotionally," Ford's Craig … Read the whole story

  • Oreo Taps Shaq, Aguilera, Neymar Jr. For Global 'Dunk Challenge'

    The TV ads debut on February 8 and will air on high-profile programming, including the Grammy Awards and during the NCAA Final Four. Read the whole story

  • Cosabella Goes All-In On Artificial Intelligence

    "We've struggled with how to use the data we had, how to turn it into insights that could shape not just our marketing, but … Read the whole story

  • Smartphones Usher In Entertainment Revolution

    "We found that mobile convenience is really what's driving [things]," Melissa O'Malley, director, global initiatives at PayPal, tells "Marketing Daily." Read the whole story

  • Jack In The Box Springs Forward

    Frances Allen, who is speaking at the ANA Advertising Financial Management Conference in May, provides perspective on the evolution of the brand. Read the whole story