Top of The News
by Thom Forbes
You only had to read the "Washington Post" headline last Friday to know where this was headed: "An Old Drug Gets A New Price To Fight A Rare Disease: $89,000 … Read the whole story
AUTOMOTIVE
by Tanya Gazdik
"I just need a small portion of the people who really care about driving to know about us," Mazda's Russell Wager tells "Marketing Daily." Read the whole story
BEVERAGES
by Karlene Lukovitz
The campaign also includes digital videos featuring "Sir Mix-a-Lot" demonstrating how to make 7Up-infused cocktails and recipes. Read the whole story
PACKAGED GOODS
by Aaron Baar
With greeting card site Punchbowl, it has developed cards for couples to send to each other on every day other than Valentine's Day. Read the whole story
RETAIL
by Sarah Mahoney
The biggest gift category -- jewelry -- accounts for $4.3 billion and it is the gift of choice for nearly one in five gifters. … Read the whole story
APPAREL
by Sarah Mahoney
"Brands and retailers can no longer sit on the sidelines on social issues," NPD Group's Matt Powell tells "Marketing Daily." Read the whole story
by Larissa Faw
A new campaign makes a strategy pivot in an attempt to create emotional connections with consumers. One spot features a recently married gay couple … Read the whole story
COMMENTARY
by Michael Baer
The growth in content marketing and the glut of content published have made it nigh impossible to get found, seen, read or viewed. Read the whole story