Top of The News
by Thom Forbes
Add “tweeting while handing out Oscar-winner envelopes” to the ever-expanding list of social media faux pas to be avoided by brand stewards and everyday thumbsters
everywhere. To recount, “in a … Read the whole story
BEVERAGES
by Karlene Lukovitz
This year, entrants - the contest is open to both amateur and established filmmakers - are being challenged to use a new vertical video … Read the whole story
AUTOMOTIVE
by Tanya Gazdik
Honda's decision to advertise the Clarity caught the attention of car shoppers, incurring the most lift of any specific vehicle advertised, up 50%, according … Read the whole story
RETAIL
by Sarah Mahoney
She may be an accidental activist, but marketer Shannon Coulter says she is getting used to the power of her #GrabYourWallet movement. She tells … Read the whole story
TELECOM
by Aaron Baar
Winning an award for the superiority of one's wireless network is tough. Consumers don't really know (or care) what the ratings are, making it … Read the whole story
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by Steve McClellan
That's the view of both advertiser and agency executives polled in a survey early this year by media consultant ID Comms. The study also … Read the whole story
COMMENTARY
by Geoff Cunningham, Op-Ed Contributor
Four often-ignored and rarely discussed Lego principles for brand building. Read the whole story
COMMENTARY
by Mary kay Modaffari, Columnist
In this day and age, what does "service" really mean? Does it still have a place in business? Are we forgoing the importance of … Read the whole story