Top of The News
by Thom Forbes
Andy Puzder, who withdrew from consideration to be Labor Secretary in February in the face of stiff and mounting opposition from an assortment of groups, yesterday resigned as CEO of … Read the whole story
PETS
by Tanya Gazdik
A new ad campaign, "Tastes Like Happy," from BBDO San Francisco, brings to life the reaction of dogs to tasting the new food. Read the whole story
RETAIL
by Sarah Mahoney
Which promotional methods worked best last year? Free shipping was the biggest winner at 39%, followed by social media and email promotions, named by … Read the whole story
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by Aaron Baar
"Organization change takes time, it is complex and technology itself isn't standing still, so new organizational structures can quickly be outmoded," says Boston Consulting … Read the whole story
COMMENTARY
by Tanya Gazdik, Staff Writer
There's an expression that automotive dealers have long observed: "Win on Sunday, sell on Monday." Read the whole story
PACKAGED GOODS
by Karlene Lukovitz
The tool is designed to fill a need for a cost-effective solution at the "second-tier" product innovation level, reports Kevin Daly, SVP Nielsen Innovation. Read the whole story
COMMENTARY
by Michael Baer
Contrary to what many marketers are thinking of late, the benefits for a brand can be many. Read the whole story
by Larissa Faw
Dean Foods is launching a new integrated sponsorship program with Bungalow Media & Entertainment, Intrepid, Inc. and Litton Entertainment, producers of "GIVE," the NBC … Read the whole story