Top of The News
by Thom Forbes
McDonald's served up another change in its management ranks yesterday with three top executives - including U.S. CMO Deborah Wahl - leaving. Morgan Flatley, who has been CMO for global … Read the whole story
BEVERAGES
by Karlene Lukovitz
On Wednesday afternoon, Pepsi pulled an ad featuring Kendall Jenner, which had elicited a storm of social media criticism that it appropriated and trivialized … Read the whole story
HEALTH
by Sarah Mahoney
The campaign is from Laird + Partners. (Chairman Trey Laird has been a SoulCycle diehard for many years.) Social and online content is scheduled … Read the whole story
RETAIL
by Tanya Gazdik
The event brings "our main brand pillars of culture, customer service, retail, charity and community to our customers," Zappos' Kristin Richmer tells "Marketing Daily." Read the whole story
RESEARCH
by Karlene Lukovitz
IRI points out that while launches generating $100 million or more in their first year continue to hover between 4% and 5%, first-year sales … Read the whole story
HOME SERVICES
by Aaron Baar
"Unlike travel, food delivery or car service providers, consumer behavior for home improvement hasn't shifted radically to online," says Allison Lowrie, HomeAdvisor's chief marketing … Read the whole story
HOSPITALITY
by Tanya Gazdik
The TV spot features a young girl traveling with her family and her stuffed teddy bear, which the hotel staff treats like a special … Read the whole story
COMMENTARY
by Tanya Gazdik, Staff Writer
We congratulate this year's winners, who will be honored in New York during the auto show on April 12. Read the whole story
COMMENTARY
by Aaron Baar, Staff Writer
A woman was telling her compatriots it was the first time she had seen it so empty all week. When was the last time … Read the whole story