Top of The News
by Thom Forbes
One thing that definitely sets Starbucks Unicorn Frappuccino apart from its cups of java is that it is highly photogenic. Changing colors, as well as flavor, with a bit of … Read the whole story
AUTOMOTIVE
by Tanya Gazdik
The campaign will be shared and promoted through the month on April on Honda's social media channels, including Instagram, Facebook, Twitter and YouTube. Read the whole story
BEVERAGES
by Karlene Lukovitz
In another differentiation move that also serves to underscore the summer refreshment angle, the brand is calling this year's promotion "Share an Ice Cold … Read the whole story
APPAREL
by Sarah Mahoney
The ad is running on sports programming, including MLB and playoff games for both the NHL and NBA. The campaign includes digital, mobile, social … Read the whole story
RESEARCH
by Sarah Mahoney
The GfK MRI research also indicates that use of many of these items, like "green" light bulbs, all-purpose cleaners and facial tissues has either … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
"'PayPal Can Do That' seeks to drive awareness and understanding of how PayPal has moved beyond a checkout button," PayPal's Dhiraj Kumar tells "Marketing … Read the whole story
TECHNOLOGY
by Aaron Baar
Smart home device awareness and ownership are way up, according to a new research survey. But 86% of consumers say a brand's ability (or … Read the whole story
COMMENTARY
by Stephanie Newhouse, Op-Ed Contributor
Though we're not free of fake news yet, it is on its way out. Here's why. Read the whole story
by Larissa Faw
Developed with Marc USA, the creative uses models who serve as the canvas. Messages are written across their bodies in plant-based ink that include … Read the whole story