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One thing that definitely sets Starbucks Unicorn Frappuccino apart from its cups of java is that it is highly photogenic. Changing colors, as well as flavor, with a bit of … Read the whole story
AUTOMOTIVEThe campaign will be shared and promoted through the month on April on Honda's social media channels, including Instagram, Facebook, Twitter and YouTube. Read the whole story
BEVERAGESIn another differentiation move that also serves to underscore the summer refreshment angle, the brand is calling this year's promotion "Share an Ice Cold … Read the whole story
APPARELThe ad is running on sports programming, including MLB and playoff games for both the NHL and NBA. The campaign includes digital, mobile, social … Read the whole story
RESEARCHThe GfK MRI research also indicates that use of many of these items, like "green" light bulbs, all-purpose cleaners and facial tissues has either … Read the whole story
FINANCIAL SERVICES"'PayPal Can Do That' seeks to drive awareness and understanding of how PayPal has moved beyond a checkout button," PayPal's Dhiraj Kumar tells "Marketing … Read the whole story
- TECHNOLOGY
Smart home device awareness and ownership are way up, according to a new research survey. But 86% of consumers say a brand's ability (or … Read the whole story
- COMMENTARY
Though we're not free of fake news yet, it is on its way out. Here's why. Read the whole story
Developed with Marc USA, the creative uses models who serve as the canvas. Messages are written across their bodies in plant-based ink that include … Read the whole story
