Marketing Daily
Friday, April 21, 2017

Top of The News

Verizon's Unlimited Data Plan Stems The Bleeding
by Thom Forbes

Late to respond to its feisty competitors' unlimited-data offerings, Verizon lost wireless customers - 289,000 cellphone subscribers and about 307,000 overall - for the first time ever during the first … Read the whole story

  • AUTOMOTIVE
    Mazda Adds Harley Davidson Exec As CMO
    by Tanya Gazdik

    Dino Bernacchi's responsibilities will be more than conventional marketing, and Russell Wager, currently VP, marketing, who will report to Bernacchi, will continue to oversee … Read the whole story

  • BEVERAGES
    Busch Promotes Loyalty Platform With $1M Prize Tied To NASCAR Race Outcome
    by Karlene Lukovitz

    The $1 million will be given away only if Harvick wins NASCAR's All-Star Race on May 20. (The winning driver's prize for that race … Read the whole story

  • COMMENTARY
    Tesla's Stock Market Valuation Not Based On Reality
    by Tanya Gazdik, Staff Writer

    As Tesla tries to shift towards a more mass-market position with the Model 3, at a much lower price point, it also will be … Read the whole story

  • RESEARCH
    For Brands, It's Harder To Be Seen As Green
    by Sarah Mahoney

    Among the winners: Chick-fil-A, Dunkin', Ford, Hyundai, Nike and Apple. And Best Buy, Coke, Microsoft and Xerox are all new to Brand Key's Greenest … Read the whole story

  • SPORTS
    RBFF Positions Fishing As Technology Antidote
    by Aaron Baar

    The latest phase in Recreational Boating and Fishing Foundation's "Take me fishing" campaign promotes boating and fishing as a family-friendly, technology-free activity. Read the whole story

  • HEALTH
    MyHeritage DNA Challenges Traditional Notion Of Race
    by Tanya Gazdik

    "As an online influencer, Prince Ea continuously challenges his audience about the way we think about heritage and our own roles in society," MyHeritage's … Read the whole story

  • COMMENTARY
    Brands Can Avoid A Pepsi-style Backlash
    by Jeri Smith, Columnist

    Now, with activist advertising as a new form of brand signaling, all bets are off. Read the whole story