Marketing Daily
Friday, April 21, 2017
  • Mazda Adds Harley Davidson Exec As CMO

    Dino Bernacchi's responsibilities will be more than conventional marketing, and Russell Wager, currently VP, marketing, who will report to Bernacchi, will continue to oversee … Read the whole story

  • Busch Promotes Loyalty Platform With $1M Prize Tied To NASCAR Race Outcome

    The $1 million will be given away only if Harvick wins NASCAR's All-Star Race on May 20. (The winning driver's prize for that race … Read the whole story

  • Tesla's Stock Market Valuation Not Based On Reality

    As Tesla tries to shift towards a more mass-market position with the Model 3, at a much lower price point, it also will be … Read the whole story

  • For Brands, It's Harder To Be Seen As Green

    Among the winners: Chick-fil-A, Dunkin', Ford, Hyundai, Nike and Apple. And Best Buy, Coke, Microsoft and Xerox are all new to Brand Key's Greenest … Read the whole story

  • RBFF Positions Fishing As Technology Antidote

    The latest phase in Recreational Boating and Fishing Foundation's "Take me fishing" campaign promotes boating and fishing as a family-friendly, technology-free activity. Read the whole story

  • MyHeritage DNA Challenges Traditional Notion Of Race

    "As an online influencer, Prince Ea continuously challenges his audience about the way we think about heritage and our own roles in society," MyHeritage's … Read the whole story

  • Brands Can Avoid A Pepsi-style Backlash

    Now, with activist advertising as a new form of brand signaling, all bets are off. Read the whole story