Top of The News
by Thom Forbes
In a fell-swoop deal to expand its product portfolio in "fast growing clinical areas such as peripheral vascular therapy, oncology and bio-surgery," Becton, Dickinson and Co. is buying C.R. Bard, … Read the whole story
ENTERTAINMENT
by Aaron Baar
The latest findings from GfK MRI's "Cord Evolution" studies indicate that so-called "Cord Cutters" and "Cord Nevers" have widely different demographics, streaming and programming … Read the whole story
RESTAURANTS
by Karlene Lukovitz
"I have no idea how we'll launch a chicken sandwich into space, but the marketing team thinks they can do it," Kevin Hochman, KFC … Read the whole story
SPORTS
by Tanya Gazdik
Fans can visit NASCAR.com/green to donate trees -- $1 per tree for a 2- to-3-foot sapling -- to be planted in support of the … Read the whole story
AUTOMOTIVE
by Tanya Gazdik
"Car brands form powerful bonds with us because they are both significant purchases and an extension of our identity and values," says MBLM Partner … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Reality TV figures, YouTube stars, recording artists and others with huge followings among Millennials use their social media platforms as paid shills for brands, … Read the whole story
COMMENTARY
by Matthew Levin, Op-Ed Contributor
While the current system may be fine for high-volume, direct-response advertisers, it just doesn't work for brands. Read the whole story
COMMENTARY
by Dinah Alobeid, Op-Ed Contributor
Brands have one purpose, selling products and services to the consumers of the world. So unless social backlash and media scrutiny are causing a … Read the whole story